I spent several months at digital agency, SapientNitro working on the RBS account. The bulk of this time was spent working closely with the UX team and client on Life Moments. We planned, researched, wrote and edited these new sections of both the RBS and NatWest websites. The content was either written from scratch or repurposed for digital from existing branch brochures. I was the only copywriter on this project, and wrote content on everything from 'Having a baby', 'Getting married' and 'Going to university', to 'Planning for retirement'.
Here are just some examples of the content created for Life Moments. Select one of the images below to read.