I was recruited as Lead Copywriter to head up the copy team working as part of the programme responsible for creating the new Marks & Spencer website (launched February 2014). This role saw me working closely with user experience, creative design and content strategy teams, as well as liaising with different areas across the wider business, including legal, marketing and product areas. 

I wrote, edited or provided guidance on all different types of digital copy for the new site, including: 

  • checkout and customer account pages
  • SEO copy
  • product copy
  • daily editorial
  • help and support
  • buying guides
  • landing pages 
  • campaign copy
  • site micro copy

I also gave training and guidance on tone of voice to different teams when the site launched.  

Select any of the examples below to read the copy and view as a carousel. (See the editorial page for more examples.)